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Marketing Manager - Institutional Investors


Macquarie Asset Management (MAM) is a global asset manager that aims to deliver positive impact for everyone. MAM’s long-term business objectives are centered around building on our leading position in alternatives, investing in our public investments platform and accelerating the transition to net zero. We are seeking an institutional marketing manager to help drive marketing initiatives around these focus areas to our clients and key stakeholders.

You will partner primarily with the Client Solutions Group (CSG) teams and other key internal stakeholders such as investment teams, Corporate Affairs and the broader marketing organization to organize campaigns and ongoing promotional activity designed to drive clear and consistent messaging to institutional investors across our private markets business, encompassing real assets, real estate and private credit.

 Key Responsibilities/Duties:

  • Collaborate with sales team to understand business objectives, selling processes, investor interests; serve as one of the voices of institutional marketing to the broader marketing organization and internal stakeholders
  • Help develop and execute the institutional marketing plan across private markets – focused on increasing the reach and impact of our messaging that differentiates and establishes MAM’s position as one of the world’s largest infrastructure manager and a leading investor in private markets.
  • Manage and execute multi-faceted, integrated marketing campaigns (e.g., email, social media, marketing partnerships, events, videos, podcasts, website and intranet updates) in addition to journey development and content creation
  • Analyze campaign metrics and identify KPIs on an ongoing basis to determine campaign success and provide insights based on data and feedback on how to improve future campaigns
  • Develop and manage MAM-specific content, communications, and work with event marketing on executing events and sponsorships
  • Partner with CRM teams to optimize email distribution and establish process for lead generation
  • Conduct ongoing competitive research on topics key competitors are focused on and where they are being featured
  • Proactively build connectivity and find synergies by sourcing and sharing information with colleagues; global coordination for our flagship campaigns

Work Experience/Knowledge:

  • Experience in institutional asset management communications/program management and/or alternative investments marketing preferred
  • Experience leading multi-faceted communication projects through execution with sharp attention to detail
  • Excellent writing skills and the ability to translate technical information into compelling messaging that resonates with target audiences 

Skills/Other Attributes Required:

  • 7+ years overall marketing, communications/content experience,
  • Effective team player, with strong collaboration skills and a desire to learn and grow
  • Ability to work in a highly matrixed corporate environment across various business and functional teams
  • Highly organized individual that is able to manage multiple projects simultaneously
  • Able to interact well with and inspire confidence of senior management
  • Excellent presenter

Education, Licenses/Registration/Certification:

  • Bachelor's degree required

#LI-Hybrid #LI-KM2

About Macquarie

A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.

Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 19,200+ employees and offices in 34 markets around the world, we’re a truly global organisation.

You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.

Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.

Find out more at

Job no: MAM-966110
Work type: Permanent - Full time
Location: Philadelphia
Category: Mid-level, Asset Management, Marketing & Communications
Group: Macquarie Asset Management
Division: Client Solutions Group
Recruiter: Katie Maier
Opening Date: