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Manager, Marketing Technology

Kansas City, Philadelphia

Join Macquarie Asset Management as a strategic and detail-oriented Manager, Marketing Technology on our growing Global Digital team. In this role you will focus on enabling the marketing team to optimize the client journey across our digital ecosystem and aid the digital marketing team in creating targeted, personalized campaigns. You will combine our marketing strategies with data and technology, and ensure our campaigns get to clients flawlessly and efficiently. You will also own relationships with marketing technology partners as well as working closely with IT to build a best-in-class martech stack.

 

As a Manager you will be held accountable for creating and executing a marketing technology roadmap that is aligned with business goals. You will be expected to partner with Marketing, Sales and business stakeholders to strategically select and implement technology in support of Marketing Programs. Your role will require you to stay current with emerging technology and strategies used to support the customer experience and present findings on a regular basis. You will also Manage prioritization and governance of marketing technology projects with cross-functional stakeholders to continually optimize and integrate the marketing technology stack.

 

Additional key accountabilities in this role include:

 

  • Defining the features and benefits of marketing technology solutions and ensure they are properly communicated to all project stakeholders.
  • Researching and evaluating vendors to fit identified requirements.
  • Documenting requirements for marketing systems that support day-to-day business needs, innovation opportunities and/or integration requirements.
  • Maintaining and enhancing the existing solution stack, focusing on full adoption.
  • Partnering with Legal and Compliance teams to ensure marketing technology is compliant with applicable laws and regulations.
  • Serving as marketing subject matter expert and point of contact for issues and programs related to marketing technology and associated integrations.
  • Partnering with internal technology partners and external vendors to manage ongoing technical updates, integrations and patches.
  • Vendor and IT relationship management

 

Furthermore, you will be responsible for reviewing, testing, piloting and innovating with new technologies that will keep the company at the forefront of developments in emerging media and marketing technology. You may also be asked to action other tasks as assigned by your manager.

 

Ideally, you will bring the following skills to this role:

  • Maintaining a strong ability to assess priorities and multi-task
  • Able to iterate delivery of solutions that can meet immediate needs, while building towards the long-term strategic solution
  • Staying current with digital marketing trends and give advice for the outlined strategy
  • Utilizing a test and learn mentality to push the business forward
  • Ability to implement technology projects into enterprises with evidence of adoption and/or ROI.
  • Providing leadership and guidance for business leads and super users.
  • Interpreting business needs to solution requirements and take initiative in identifying critical needs and possible solutions before they may even be known.
  • Prior product management & business systems analysis experience.
  • Excellent communication and presentation skills spanning business and technical audiences.
  • Practical experience with CRM and Marketing Automation solutions.

 

To be successful in this role, you will need a Bachelors degree in related technical major (e.g. CS, CIS, IS, etc.), or equivalent work experience, preferably. You will also need prior experience (5+ years) in a Marketing Technology, Marketing Operations, or related position as well as experience with Salesforce, Digital Experience / CMS (preferably AEM), a marketing automation platform (preferably Pardot), and other MarTech tools. Your experience with Workfront project management software, JIRA or similar project management software will be advantageous. Financial services industry experience is a plus.

 

If you are looking to solve problems and drive exceptional martech solutions, then apply today.

 

About Macquarie Asset Management

Macquarie Asset Management is a global asset manager that aims to deliver positive impact for everyone. Trusted by institutions, pension funds, governments, and individuals to manage more than $A735.5 billion in assets globally, we provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, renewables, natural assets, real estate, and transportation finance.

Our COVID-19 policy

The health and wellbeing of our employees is a priority. We continue to focus on providing a safe workplace for our people, our stakeholders and those who visit us, and are committed to contributing to the safety of the communities where we live and work.

In line with evolving health regulations and many of our industry peers, we require all Macquarie employees in the United States to be fully vaccinated against COVID-19 and provide proof of full vaccination in order to attend the office and to participate in external meetings and business travel, unless a reasonable accommodation is approved or as otherwise required by law.

Our commitment to Diversity, Equity and Inclusion 

The diversity of our people is one of our greatest strengths. An inclusive and equitable workplace enables us to embrace that diversity to deliver more innovative and sustainable solutions for our people, clients, shareholders and communities. At Macquarie, you'll be encouraged to be yourself and supported to perform at your best. If you're inspired to deliver on our purpose of ‘empowering people to innovate and invest for a better future’, we want you on our team. If you need adjustments made to the recruitment process, please reach out to your recruiter.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other impermissible criterion or circumstance. Macquarie also takes affirmative action in support of its policy to hire and advance in employment of individuals who are minorities, women, protected veterans, and individuals with disabilities.

We equip our people with the support to work in a range of flexible ways. Talk to us about what working arrangements would help you thrive.

About Macquarie

A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.

Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 17,000+ employees and offices in 33 markets around the world, we’re a truly global organisation.

You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.

Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.

Find out more at www.macquarie.com/careers

Job no: MAM-964601
Work type: Permanent - Full time
Location: Kansas City, Philadelphia
Category: Mid-level, Asset Management, Marketing & Communications
Group: Macquarie Asset Management
Division: MAM Central
Recruiter: Katie Maier
Opening Date: